Social Media Marketing Test Answers For Elance.
QUESTION-1 what feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
QUESTION-2 Which of the following would be
leveraging both social network and traditional marketing?
a. Handing out print advertisements with a
coupon for a store
b. A print advertisement in a magazine which
drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise
seen elsewhere
QUESTION-3 Why is it important to post to a
blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also gives search
engines content to index
c. It gives the social media marketing
specialist something to do
d. It allows more chances for the company to
put down the competition
QUESTION-4 How can a company use the same
material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the
company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online
as well on their site and sites such as YouTube
d. Creating a magazine print ad with the
company website
QUESTION-5 How is site traffic useful in
evaluating marketing?
a. Overall site traffic can be followed and a
general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and
marketing
c. Ads can send receivers to a specific
landing page, which can be tracked
d. Product sales from the company website can
be attributed directly to themarketingcampaign
QUESTION-6 How does YouTube serve a dual?
a. It can be used as a company blog as well as
video advertisements
b. It can be used for company pictures and
videos
c. It can be used to host the company website
as well as videos
d. It can be used as the forum for
dispersing company videos, as well as a host when embedding videos in sites
outside of YouTube
QUESTION-7 How can LinkedIn serve the company
aside from social network marketing?
a. Job openings can easily be dispersed to
qualified candidates on LinkedIn
b. Company pictures can be posted to the
profile
c. Negative press about the competition can be
easily spread
d. Pricing lists can be posted
QUESTION-8 How does a blog directly impact
sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the
competition
c. It is typically used as the way to
disperse company coupons
d. Typically a blog does not directly create
sales
QUESTION-9 What is “guerilla marketing”?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy
rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national
budget
QUESTION-10 What non financial measure of
marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
QUESTION-11 Why is it important to have a
company blog hosted on the company web domain versus a third party blogging
site?
a. Required by law
b. Search engine rankings will include hits
on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
QUESTION-12 How often should a marketing plan
be revisited?
a. Never, once written it is complete
b. As often as needed in order to revisit
the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company
each month
QUESTION-13 How can a company convert posts on
Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of
the CEO
c. Creating posts which drive followers to
their site
d. Constantly post updates about how the
company needs more sales
QUESTION-14 What does the product portion of
the 4 P's of marketing focus on?
a. The product of service being marketed to
consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
QUESTION-15 What is the general purpose of
posting a video blog routinely to YouTube?
a. It allows the company to hard sell its
products
b. It allows the company to drive website
traffic to its blog
c. It can be used to disperse the company
contact information
d. It allows followers to create a personal
connection with the employees of the company
QUESTION-16 Which type of marketing would a
company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
QUESTION-17 What additional feature does
Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
QUESTION-18 Why is Facebook the most well
rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long
posts, articles, pictures-all aspects of other sites combined into one
d. It allows for pictures
QUESTION-19 What is meant by the concept of
“viral” in social media?
a. Social media which is spread to viewers
by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d.advertisements which are not serious
QUESTION-20 What is the term adopted for
updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
QUESTION-21 What would be the marketing budget
section of a marketing plan consist of?
a. The cost to write the plan
b. The expected costs for each ad campaign
based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
QUESTION-22 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated
knowledge management systems
d. A tool for posting to social media networks
QUESTION-23 What is the method for being linked
to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
QUESTION-24 What does updates to Facebook
status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
QUESTION-25 What is one measure a company can
use to validate the usefulness of its video posts on YouTube?
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
QUESTION-26 What can a company do on Facebook
apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and
posting to other groups
QUESTION-27 What is meant by “Marketing
Creative”?
a. The employees in the marketing department
b. The content for marketing and its
creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
QUESTION-28 What is another term for “social
media”?
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
QUESTION-29 How can a company place itself as
an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A
section of the site
c. Post comments on competitors pages stating
how they are inferior
d. Answer questions in all categories, even
ones the company is not in business of.
QUESTION-30 What style of blogging would be
most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the
company is, and putting down the competition
d. Writing posts about the company and its
ups and downs from inside, personalized approach
QUESTION-31 What traditional marketing
technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising
QUESTION-32 What does the Answers section of
LinkedIn allow people to do?
a. Users to post questions directly to
companies
b. Post questions based on a category, and
receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
QUESTION-33 What do Connections on LinkedIn
effectively represent?
a. Random strangers who found the company
b. People the company has sold product or
services to
c. An avenue to disperse coupons
d. People and other companies the user is
connected to directly
QUESTION-34 What is the character limit for
posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
QUESTION-35 What should a company post on
Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
QUESTION-36 Which of the following is an
important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
QUESTION-37 What type of status updates would
drive visitors to the company site?
a. An update telling friends they hope to see
them all soon
b. A link to a new press release hosted on
the company site
c. A link to a third party hosting a company
press release
d. A picture of the CEO
QUESTION-38 How can a company ensure that the
proper audience finds their YouTube videos?
a. Post links on the company blog to
the YouTube videos
b. There is no method to effectively direct
people to the company videos
c. Use of keywords
d. Sending out mail advertisements
QUESTION-39 What is meant by A/B testing in
marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see
which elicits the best response
c. Clinical testing of medical products before
legally allowing them for sale
d. Testing via 2 mediums, such as radio and
television
QUESTION-40 What is “social media
optimization”?
a. Creating content which easily creates
publicity via social networks
b. Writing clear content
c. Creating short content which is easily
indexed
d. Hiring people to create content for social
networks
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